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Tells the compelling story of how the American conservative movement in the two decades following World War 2 managed to move from obscurity to the centre stage of national politics. When Dwight D Eisenhower in 1952 defeated the conservative champion Robert Taft and won the Republican presidential nomination, many on the American right felt that they had become homeless within the established party system. The brand of liberalism which permeated the nation''s intellectual life had also become bipartisan political doctrine. The feeling of cultural and political ostracism triggered a quest for an independent conservative network of organizations, with the hope of either ''taking back'' the Republican Party or creating a viable alternative. The first part of "Right Face" recounts the often bitter struggle to define the meaning of conservatism in modem America. Part two concerns the search for influential national outlets for conservative opinion, whereas part three focuses on the movement