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Most businesses don't take qualitative research seriously. They see it as soft, vague-too uncertain to drive business strategy. That's why so many researchers see their insights ignored and struggle to gain buy-in. Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst-winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and communication of research inside an organization. Covering four core methods-in-depth interviews, observations, diary studies, and workshops-Fortier provides the tools (including templates and checklists) to navigate stakeholder dynamics, manage logistics, and present findings with impact. This book goes beyond methodology, emphasizing the importance of synthesis and design storytelling, helping researchers craft compelling reports that shape decision-making. Complete with real-world anecdotes, it will help p
