Coffee King

An exhaustive investigation into the meteoric rise and tragic collapse of a visionary entrepreneur.The news of V. G. Siddhartha’s tragic death in July 2019 sent shockwaves across India and raised some unsettling questions: Was his death truly an accident? What immense pressures drove a successful and influential entrepreneur to such desperation?V. G. Siddhartha was more than the visionary founder of the ubiquitous Café Coffee Day chain – he was a titan of Indian entrepreneurship. From his humble roots in a Karnataka coffee plantation, Siddhartha built an empire that transcended coffee, venturing into finance, logistics and hospitality. With a starting capital of just ₹30,000, his company grew into India’s largest coffee curing plant, culminating in the creation of the beloved Café Coffee Day chain, with an astonishing 1,700 outlets across the country at its peak. In his remarkable thirty-three-year career, Siddhartha strategically invested in a diverse portfolio of companies, including