We live in a time in which e-commerce continues to take over the trade in physical stores. At the same time, traditional stores are doing relatively well BUT If you run a store chain and lose 15% of the traffic over a year, you need to make dramatic changes quickly. Too many people are waiting for it to go over, something it will not. We believe that 70% to 80% of the sales volume and current turnover will last for the next decades. If this is the case, 70% to 80% of the time, investment and focus should be devoted to developing the physical store and its employ- ees. Here, many have a significant potential for improvement. This book is based on Jan Hillesland and his team practical experiences and studies over the last 10 years and do also include a lot of practical cases done do improve sales of products and retailers in general. You will also learn a lot about shopper psychology and shopper behaviour. In the last part of the book called Future is now Jan Hillesland has invited some
